Services

PropTech enablement — built for your CRM, not a new portal

RealEstateAICo delivers automation as scoped consultancy work. You receive configured workflows, edited content and runbooks — not a monthly seat licence or a get-rich course.

01 · Lead scoring & CRM automation

Know which three leads to call first

Most brokerages sit on years of portal imports with no reliable warmth signal. We map your intake fields, engagement events and agent-defined fit criteria into a scoring model that lives inside your existing CRM — HubSpot, Follow Up Boss, LionDesk or a custom stack. Scores refresh on a schedule you control; a human ops lead reviews drift weekly so the model does not quietly favour the wrong profile. We document every rule in plain language so you are not dependent on a black-box vendor dashboard. Fair-housing guardrails are baked in: we do not proxy protected characteristics through zip codes or school ratings dressed up as "lifestyle fit."

Indicative: C$4,500–C$12,000 project · C$1,800–C$4,500/mo retainer

02 · Listing content & description generation

Drafts that sound like your market, not a template

Agents writing at eleven pm produce listing copy that buyers skim past. We build structured prompts and review queues tied to your brand voice — neighbourhood specifics, feature highlights, compliance disclaimers where Alberta rules require them. AI generates a first draft; an editor on our team or yours approves before publish. We do not auto-post to MLS or portals without a human sign-off. The workflow includes version history so you can trace what changed between draft and live. This is content enablement, not a replacement for your marketing judgment or photography.

Indicative: C$2,800–C$7,500 project · C$900–C$2,200/mo retainer

03 · Virtual staging & visual-content support

Visual briefs without pretending the camera did not matter

Empty rooms and dated finishes slow down showings. We support virtual staging workflows — brief generation, furniture-style suggestions, caption drafts for social channels — always labelled honestly when imagery is digitally enhanced. We coordinate with your photographer's assets rather than replacing them. Outputs pass a human reviewer for disclosure language and fair representation. This discipline pairs with listing content: the words and the visuals should tell the same truthful story about square footage, condition and neighbourhood context.

Indicative: C$1,500–C$5,000 project

CRM desk setup showing lead pipeline fields and automation triggers for a real-estate team

CRM automation · desk context

Content workshop reviewing listing description drafts with editors in Calgary studio

Content workshop · human edit pass

04 · Enquiry & chat automation

Answer faster — escalate when it matters

After-hours enquiries should not vanish until Monday. We configure chat widgets, SMS handoffs and form routers that collect consent, tag source and route to the right agent pool. Bots handle scheduling links, FAQ-style property questions and viewing requests within scripts you approve. When sentiment shifts or a lead mentions financing, the conversation escalates to a human with full transcript attached. We log retention periods and redaction rules up front for PIPEDA compliance. No pretend "AI agent" that negotiates offers — that stays with licensed professionals on your side.

Indicative: C$3,200–C$9,000 project · C$1,200–C$3,000/mo retainer

05 · Marketing & campaign automation

Nurture sequences with unsubscribe baked in

Newsletter blasts and drip campaigns fail when consent records are messy. We wire email platforms to your CRM segments — new buyer nurture, past-client check-ins, listing-launch announcements — with CASL-aligned consent checks before each send. Templates are human-edited; send windows respect agent capacity rather than blasting at 6 a.m. because an algorithm said so. Reporting shows opens and replies, not fabricated ROI guarantees. You keep the list; we do not resell your contacts or run parallel campaigns from our studio.

Indicative: C$2,500–C$8,000 project · C$800–C$2,500/mo retainer

06 · Workflow & ops automation integration

Connect the tools you already pay for

Calendars, task boards, e-signature packets and commission trackers often live in separate tabs. We build lightweight integrations — Zapier-style or direct API where stable — so a new listing triggers photography booking, a signed buyer rep updates the nurture track and a closed deal archives collateral automatically. Every integration includes error alerts and a rollback path when a vendor changes their API. The goal is less swivel-chair work for coordinators, not a rip-and-replace platform migration you did not ask for.

Indicative: C$3,500–C$14,000 project · C$1,500–C$5,000/mo retainer

Evening studio session integrating workflow automation tools for a property team

Ops integration · evening studio

How engagements start

Every relationship begins with an automation review — a structured conversation about your CRM, team size, compliance constraints and the workflow that stalls most often. From there we propose a project or retainer with clear deliverables, timelines and what we explicitly do not promise (lead volume, closed deals, no-work income claims). Prices above are indicative in Canadian dollars and vary with CRM complexity, data cleanup needs and integration count.

Book an automation review